Case Studies

Challenge

While Mistplay successfully attracted new game installs, retention and monetization often tapered off within the first 30 days. The team needed a scalable strategy to:

• Boost daily engagement in newly installed games.
• Encourage spend behaviors through well-timed lifecycle campaigns.
• Create measurable impact on core business KPIs like DAU and revenue.

Our Approach

Growth Vaders designed the Game Cycle Series, a sequenced engagement and spend campaign delivered via push notifications and email. The strategy included:

• Onboarding Drip: Introduced game features and encouraged first sessions.
• Engagement Nudges: Personalized reminders to return daily, paired with streak mechanics.
• Spend Campaigns: Incentive-driven messaging nudging users toward their first purchase and reinforcing repeat spend.
• Experimentation Framework: Structured A/B tests to optimize timing, creative, and incentives.

Results

The Game Cycle Series was one of Mistplay’s most successful lifecycle campaigns to date:

📈 18% lift in daily engagement rates

💰 24% lift in spend

🚀 Increased retention at key 7-day and 30-day milestones

Why It Worked

• Focused on behavioral triggers instead of generic blasts.
• Balanced engagement and monetization messaging within one cohesive series.
• Created a repeatable, test-driven framework Mistplay could scale across new titles.

Impact

The success of the Game Cycle Series solidified lifecycle marketing as a core growth lever at Mistplay. By combining user psychology, smart segmentation, and rigorous testing, Growth Vaders helped Mistplay turn new installs into loyal, revenue-generating players.